AI Street recently sat down with Assaf Baciu, co-founder and President of Persado, to discuss how generative AI is transforming marketing.
Persado, a New York-based company founded in 2012, has established itself as a leader in AI-driven marketing solutions. Working with eight of the 10 largest U.S. banks, Persado's AI technology harnesses vast amounts of customer behavior data to tailor marketing language down to the individual level. Clients include Chase, Ally, SoFi, and NatWest.
The company has generated more than $2.5 billion in additional revenue for its financial services clients over the past five years. Baciu shares his insights on implementing AI in a heavily regulated industry and broader trends in AI adoption among financial institutions.
This interview has been edited for clarity and length.
What does Persado do?
We are a Gen AI platform that has multiple capabilities. We have the ability to generate specific words, phrases, emotions and tones that will cater to a given audien…
